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Apcom welcomes new Apple Authorized Resellers in the Adriatic

New AAR business links with Gjirafa in Kosovo and eKupi across Croatia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia

December 23, 2022
digital graphic showing two logos, eKupi and Gjirafa
The two new AARs will significantly build the scale of Apcom's regional Apple business. Photo credit - Apcom

Apcom recently welcomed two new Apple Authorized Resellers in the Adriatic region – Gjirafa Inc. in Kosovo and eKupi across Croatia, Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia.

In Kosovo, a fast-developing market for the company’s products, Apcom introduced Gjirafa Inc. as a new Apple Authorized Reseller. Wouter Van Gool, Director of Operations and Procurement E-Commerce said this about their recent iPhone launch event “One of the best experiences that will be remembered was the event for the new iPhone launch, taking place at our Gjirafa50 showroom. Many people showed up despite the rainy weather and late hour. At midnight customers had the opportunity to pick up their new iPhone and explore the latest Apple products in an electric atmosphere with music, refreshments and gifts.”

a hi-tech store interior
Gjirafa Inc. is a new Apple Authorised Reseller in Kosovo. Photo credit – Gjirafa Inc.

The Gjirafa team is looking forward to developing their business relationship with Apcom as the new year starts. “It is a pleasure to work with Apcom because of their clear communication and quick response to our questions and requests” said Rinor Shpejti, Performance Marketing (E-Commerce) at Gjirafa. “With their guidance we were able to create strong marketing campaigns which strengthened our position in our market as an Apple Authorized Reseller. We are looking forward to building our relationship and together growing Apple sales.”

“Gjirafa, as an Apcom new e-commerce/retailer, is giving us the opportunity to reach even more Apple customers in their homes and offices, while bringing Apple products closer to them. The uniqueness of this new market and business development brings massive opportunities for growth and expansion in the region” said Hristijan Panev, Apcom’s Regional Retail Account Executive for Macedonia, Albania and Kosovo.

a digital graphic showing a logo titled ekupi
eKupi is planning to build further customer base across the wider region. Photo credit – eKupi

Alongside Gjirafa, Apcom also introduced eKupi, a pure e-commerce operation, in five countries across the Adriatic region as an Apple Authorised Reseller. The new business relationship began in Croatia, where eKupi is a market leader in e-commerce and the next steps see business collaborations extending into Bosnia and Herzegovina, Serbia, Montenegro and North Macedonia.

“To become a regional Apple Apple Authorized Reseller is making us more than happy. This is just another step to become even better and competitive in all the markets eKupi is present in” said Marija Mušicki, Head of Marketing at eKupi. “We hope our current as well as new customers will recognize our efforts to serve them even better. The customer always comes first. For us this is not just another motto, but a core value that every eKupi employee lives in everyday work,” said Marija.

“We are excited to be onboarding eKupi, a pure e-commerce channel operating across the region as, with its wide knowledge in this segment, it provides additional experience for Apple customers and supports development of the business in the region,” said Ana-Marija Đurđic, Apcom’s Retail Account Executive for Croatia.

More about Apcom Adriatic Region

Apcom Adriatic Region is an Apple Authorized Distributor in Slovenia, Croatia, Serbia, North Macedonia, Montenegro, Albania, Kosovo and Bosnia and Herzegovina.

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