iSTYLE retail experts invited to two-day Apple Excellence Live event in London

iSTYLE colleagues Leana Dasha Balaba and Mohamed El Yamlahi had the privilege of attending Apple Excellence Live 2024 in London, UK, at the end of June. The enlightening and enriching two-day business trip brought together Apple professionals from Europe and the Middle East, fostering valuable connections and collaborative opportunities.

The two iSTYLE experts were invited to attend the trip as they attained Apple Champion+ level in the Apple Excellence Program and had completed many other training courses and sales and management achievements.

“Being recognized as a Champion+ filled me with deep pride, especially after dedicating more than a decade to working with iSTYLE” said Mohamed, Retail Team Leader at iSTYLE Abu Dhabi Mall. “Representing our company at such a prestigious event was an honor that underscored iSTYLE’s standing as one of the premium Apple resellers and partners globally. It was a privilege to contribute to our company’s reputation and to showcase our commitment to excellence in every interaction.”

For Dasha, Store Manager at iSTYLE Mirdif City Center, the experience was very worthwhile. “Taking part in the Apple Excellence Live event in London was incredibly rewarding and validating as I was selected as one of the best Champion+ among the Apple EMEIA region. The recognition of my hard work and dedication was truly gratifying, especially coming from Apple and iSTYLE, and it has fueled my motivation to achieve even greater heights in my role as an Apple Champion+.”

For both iSTYLE colleagues, the highlight of the event was the Apple training held at the iconic Battersea Power Station, within Apple’s offices. In this unique setting, they had the opportunity to deepen their understanding of Apple’s latest innovations and their seamless integration of hardware, software, and services. The support they received from Apple’s leaders and speakers was instrumental, creating an environment that encouraged active participation in discussions and collaborative learning.

When asked what really stood out during the exciting trip to London, both had plenty to pick out. “In addition to the invaluable Apple training sessions and networking opportunities with peers from diverse companies, exploring the dynamic city of London was a memorable aspect of the journey,” said Mohamed.

“A standout moment during the event was an interactive session with our Apple Certified Sales Trainers, Chris and Ed, where I actively participated in in-store activities. This session boosted my confidence in delivering demos to our customers and allowed us to exchange best practices among peers,” said Dasha.

“Another memorable experience was a team building photo walk session,” added Dasha. “We were challenged to capture photos around the vicinity of the Battersea Power station from our unique perspectives within a tight timeframe. This brought out our creativity and productivity and the camaraderie and competitive spirit among teammates made it a memorable and enjoyable challenge.”

Overall, both Dasha and Mohamed agreed that Apple Excellence Live 2024 was a transformative experience that reaffirmed their dedication to innovation and excellence in their roles at iSTYLE. They both return to work after the event with renewed enthusiasm and a wealth of new insights and strategies to continue delivering exceptional value to iSTYLE customers in the UAE.

More about iSTYLE

Established in 2005, iSTYLE has four Apple Premium Partner and 13 Apple Premium Reseller stores in UAE. Part of the Midis Group, iSTYLE is the largest Apple Premium Reseller network in Central and Eastern Europe, the Middle East and North Africa. Through its 70+ retail and online stores, iSTYLE offers the full range of Mac, iPad, iPhone, Apple Watch and Apple TV along with an impressive but carefully selected portfolio of accessories and software.