Go to Market
From northern Europe to southern Africa, spanning five time zones, Midis Group represents you in these six Go to Market channels - Distribution – Local Office – Retail – Site & Power – Software Solutions & Professional Services – System Integration
Distribution
The geographic reach of Midis Group distribution companies is impressive; from Europe to Africa, from the Middle East to Eastern Europe, expert knowledge is in place to help Partners access the best products and solutions at the right time, in the right quantity, and at the best price. Midis Group has the experience and long reputation for excellence that means our partnerships are with the largest well-known worldwide technology vendors. Midis Group has the market intelligence that comes from 50 years in the business – which means we have the insight to make sure our presence makes the transaction profitable for both partners and customers.
Midis Group companies source products so resellers and partners always have local inventory, selling to system integrators, on credit, in their local currency. We also provide Level One logistic support and specialized training on products and solutions to business representatives, helping them scale up and become certified resellers driving business growth.
Local Office
With our Local Office model, in each region we establish a company and expert team dedicated entirely to building your market and your business alone. These local offices become part of your organization as much as part of ours. Through Midis Group – but with your brand, programs, and strategy – we transform you into a trusted regional player, with pre-sales, marketing, service, renewals, first level support and training all handled expertly, in your name, by us.
We promote your brand and solutions through expert, locally-tuned messaging and outreach. Then we implement your go-to-market model, bringing on the leading resellers and system integrators to multiply your presence and achieve unprecedented market coverage and penetration. Finally, emerging markets are notoriously volatile, so we provide you with a variable cost structure that shifts most of your risk to us so that, applying our experience and expertise, we both succeed.
Retail
With more than 100 stores throughout the region, we source from vendors and we sell to end users in Western Europe, Eastern Europe, the Middle East and North Africa. We compete on service and customer experience, keeping your premium product in a premium environment. The stores include major Flagship sites that elevate the space from just ‘a place to buy product’ to a destination for an important and meaningful experience.
Other kinds of innovative spaces include smaller mono-brand point of sales sites, pioneering high-caliber technology retail, allowing the message about great products and customer service to spread from bigger urban centers into smaller cities and towns.
At the heart of the retail philosophy is the mission to help users get the most from their phones, laptops and smart devices, something that the Premium Reseller sites in Western Europe and in the MENA region specialize in. Staff and after-sales teams who know the capability and potential of every device – inside out – are the core of all the Midis Group retail partners, from all corners of the countries we serve.
Site & Power
For over 40 years, Midis Group has pioneered end-to-end data center preparation and turnkey IT infrastructure projects in the Middle East, providing optimum solutions. From 1970’s mainframes to today’s cloud computing, we have continuously aligned with client needs and anticipated future market trends.
Across the Gulf region and further beyond, Midis Group Site and Power specialists can offer a wide range of services and skills that suit all business needs, whatever the challenge or task is. At least a thousand technology professionals, engineers and technicians secure ready spaces and fit them out with cables, racks, CRACs and more, enabling precise temperature control, regulated power, and reliable generators.
Once the data center is up and running, Midis Energy has the required expertise, engineers, and technicians to support customers round-the-clock. Optimum customization, spare parts inventory and cost management, and outstanding regional service center allow us to offer quality and timely technical support to our clients.
Find out more from Midis Energy
Software Solutions & Professional Services
We understand issues asset-intensive industries face, providing appropriate, cost-effective digital transformation to help you scale, including SAP, Oracle, and IBM Maximo. Deployment is more than purchasing a license: our consultants help you and your customers extract the most value from the software.
Midis Group offers best-fit software solutions and training including setting up analytic reports. Our holistic approach – tailoring every ERP implementation to each customer’s needs – enhances your bottom line and resilience. Our partners and users have seen significant reductions in excess inventory and downtime, along with meaningful increases in asset and labor utilization, helping make us the trusted name in digital transformation.
Software Solutions & Professional Services Partners
System Integration
Midis Group works with major users to define and refine their requirements, then integrates your product into a solution package and bids for you. We demonstrate on site at the proposed environment, from airport to hospital to refinery. To help establish the market, we commit end-user support and provide customer financing through project completion.
The portfolio of industries we serve includes banking, defense, education, government, healthcare, higher education, hospitality, manufacturing, oil and gas, retail, telecommunications, travel and transportation, and utilities.
“Midis’ core discipline is financial, engineering growth. Our challenge is not just to see things from the finance perspective, we also have to be aware of operations and other business angles, to keep things safe and deliver on promises to customers.— Kasthuri Rangan GovindarajanFinancial ControllerMDSAP Tech SA