Hewlett Packard Enterprise operated by Selectium present at FINIZ online Science Conference
International scientific conference FINIZ Conference 2022 was initiated by Singidunum University in Belgrade
Sonja Canjuga, Senior Marketing Manager and Group Marketing Lead at Hewlett Packard Enterprise operated by Selectium recently spoke on an online panel at the international FINIZ Conference organised from Belgrade, Serbia. Core theme of the conference was ‘Business Resilience in a Changing World.’
According to the Conference website, the aim of the web conference was to encourage experts from industry and people working in scientific and related fields to conduct research based on real-life situations and propose new and innovative financial solutions with the aim to keep pace with global economic trends.
The panel involving Sonja Conjuga was entitled ‘Sustainable Marketing Strategy in the New Reality’ and also featured three other eminent speakers – Slobodan Pešić, Brand Director, Audi Serbia & Montenegro; Zorana Antić, Marketing Director, Bambi (Europe) and Milan Mažić, Marketing Production Manager, Comtrade.
“I spoke about how Hewlett Packard Enterprise has transformed itself; first in 2015, when it split into Hewlett Packard Enterprise and HP Inc.” explained Sonja. “I talked about how this allowed HPE to focus on core business, and also how they continued their transformation – leading to the delivery of an exceptional customer and partner experience, improved market responsiveness and enhanced execution in 2018. This led to exploring how the MAP (Master Area Partner) model was implemented, where HPE and Midis Group collaborated together to help customers further accelerate their business outcomes and use technology to slash the time it takes to turn ideas into value.”
Sonja also detailed more about the history of the Midis Group brand. “In the panel discussion, I spoke about the Midis Group’s focus on the Middle East, Europe and Africa. It’s important to remember how it has developed for 50 years and those important brand values, built on local expertise, integrity, and proven results.”
“In the context of the HPE and Selectium relationship, we are able to serve local needs better through our local offices and these qualities have given us insights and resources which have been key advantages when dealing with the challenging post-COVID business and customer environment. When it came about the HPE and Selectium relationship respected and retained local talent, and we feel working with these particular skills and market knowledge gives the Group an edge over international competitors in the marketplace” added Sonja.