iSTYLE Morocco opens a new APR store in Casablanca Finance City

Partnering with Moroccan stars for the opening event, iSTYLE made a buzz

May 17, 2023

a hi-tech store interior — The new store closely follows Apple interior design guidelines. Photo credit - iSTYLE

iSTYLE, the leading chain of Apple retailers in Europe and the Middle East, has opened its second Apple Premium Reseller (APR) retail site in Casablanca. The new store is at the heart of the brand new Aeria Mall in Casablanca, in the modern financial district of the city.

For the occasion, iSTYLE collaborated with two Moroccan superstars. From the music world, Manal Benchlikha and entertainer Amin Radi both appreciated personal tours around the retail site before the opening day and invited their communities to enjoy the new Apple experience.

On the opening day, the first Apple fans attending were able to get exclusive iSTYLE discounts on the latest Apple products. The APR site displays all the innovative and popular Apple products, and features great after-sales service, flexible payment facilities and much more. The Apple Premium Reseller concept builds upon the already excellent iSTYLE retail offerings to include enhanced service from expert sales and tech staff trained by Apple.

hi tech store exterior — The opening of iSTYLE Aeria means that there are now a trio of Apple retail sites in Casablanca offering the excellent iSTYLE blend of great service, extensive product range and skilled staff. Photo credit – iSTYLE

“The opening of this extensive new APR reinforces our presence in Morocco and emphasizes the importance of our mission to provide the Moroccan consumer with the best Apple experience. With three great stores in Casablanca now, people from all over the city can enjoy the very best Apple experience.” said Edy Hamati, iSTYLE Business Development Manager, Lebanon and Morocco.

iSTYLE now has two APRs in the famous Moroccan port city alongside an existing and popular iSTYLE store. At 180m2, the extensive retail space has five trained team members on site as well as dedicated areas for service pickup, a flex table for workshops and training, and a program of events aimed at helping Apple users really make the most of their devices.

The new iSTYLE Aeria APR store is at Lot 37 Corner bd Abdellah Cherif and bd L’aéropostal

More about iSTYLE

iSTYLE, part of the Midis Group, is the largest Apple Premium Reseller network in Central and Eastern Europe, Middle East and North Africa. Through its 70+ retail and online stores, iSTYLE offers the full range of Mac, iPad, iPhone, Apple Watch and Apple TV along with an impressive but carefully selected portfolio of accessories and software.