iSTYLE opens new Apple mono-brand point of sale at Szeged

iSTYLE has been developing it's mono-brand Point of Sale units in Eastern Europe for two years

June 13, 2022

two people are at a retail sales desk in a hi tech store — iSTYLE mono-brand stores have the core range of great Apple products in a compact space. Photo credit - iSTYLE

iSTYLE recently opened a new mono-brand Apple point of sale at Szeged in Hungary, the third iSTYLE store of this kind in the country and the ninth within the region. This is also the first iSTYLE presence in Szeged, the third largest city of Hungary, expanding iSTYLE’s footprint now to the four major cities in Hungary.

At the opening at 9am on May 13, customers were welcomed into the new retail space with great offers for Apple products and accessories. On top of that, the first fifty customers were guaranteed a prize with their purchase and all of them could register to win an Apple Watch.

interior of a hi tech retail space — First iSTYLE presence in Hungary’s third largest city – iSTYLE Szeged. Photo credit – iSTYLE

The new point of sale is 65sqm, with the core space and look and feel designed by Apple. As with larger AAR iSTYLE sites, store consultants are trained to the highest standards.

a queue of people in a mall outside a hi tech store — Apple fans line up outside iSTYLE Szeged as the store welcomes its first visitors. Photo credit – iSTYLE

iSTYLE has been opening mono-brand point of sale units for the last two years. The first store of this kind was opened on February 2020, in Cluj, Romania. Stores in Bulgaria, Hungary and Macedonia followed, soon gathering over 600 000 visitors.

More about iSTYLE

iSTYLE, part of the Midis Group, is the largest Apple Premium Reseller network in the Middle East and Central and Eastern Europe and through its 53 retail and online stores, iSTYLE offers the full range of Mac, iPad, iPhone, Apple Watch and Apple TV along with an impressive but carefully selected portfolio of accessories and software.