iSTYLE opens the first Apple Premium Reseller (APR) retail site in Casablanca, Morocco

The new APR store joins an existing AAR site in the city with more Apple openings expected in the next six months

February 22, 2023

a hi-tech store interior — APR store interiors follow Apple design guidelines and also use materials specified by the company to ensure the Apple brand can be enjoyed everywhere. Photo credit - iSTYLE

iSTYLE, the leading chain of Apple retailers in Europe and the Middle East, has opened the first Apple Premium Reseller (APR) retail site in Casablanca in the fancy Al Massira boulevard.

The welcome event on February 7 was enjoyed by around 50 distinguished invited guests, including prominent media figures and key Moroccan social influencers, along with a talented illustrator doing portraits of guests on iPad.

a group of people gathered for a photo together in a hi-tech retail site — The iSTYLE team relax before the big opening event. Photo credit – iSTYLE MENA

“It’s the whole Apple experience, with Apple expertise, from a design template approved by Apple” said Edy Hamati, Business Development Manager for Lebanon and Morocco at iSTYLE, during the opening of the new store. “Our team of five salespeople are all trained by Apple to give the best advice to customers. Now we’re offering the full Apple experience to the Moroccan consumer. Grateful to be working with such an amazing team. The best is yet to come!” added Edy.

hi tech store exterior — iSTYLE Massira joins one other iSTYLE store in the city and more are coming to the country soon. Photo credit – iSTYLE

The Apple Premium Reseller concept builds upon the already excellent iSTYLE retail offerings to include enhanced service from expert sales and tech staff trained by Apple, the widest variety of Apple products in Casablanca, great after sales service, excellent payment facilities and much more.

‘iSTYLE Studio’ events led by influencers and Apple experts will be organized regularly to help new Apple users make the most of their iPhone, iPad, Mac, Apple Watch and other Apple devices

people explore the interior of a hi tech store — The opening event was graced by the presence of media figures and social influencers. Photo credit – iSTYLE

The new APR store is at 13 Bld Al Massira, Casablanca, Morocco. www.istyle.ma

More about iSTYLE

iSTYLE, part of the Midis Group, is the largest Apple Premium Reseller network in Central and Eastern Europe, Middle East and North Africa. Through its 70+ retail and online stores, iSTYLE offers the full range of Mac, iPad, iPhone, Apple Watch and Apple TV along with an impressive but carefully selected portfolio of accessories and software.