iSTYLE promotes well-being with new ‘Start The Movement’ campaign

Start The Movement is the first campaign in Romania involving 'Influencers' from different fields - nutrition, medicine, sports motivation, lifestyle & vlogging

January 18, 2023

people on a balcony are taking photos with cameras and phones with a banner and the words Start The Movement — Working with social media influencers was the core innovation in the campaign and it has created considerable media interest. Photo credit - iSTYLE

January 12, 2023, Bucharest: iSTYLE, the largest network of Apple Premium Reseller stores in Central and Eastern Europe, has launched the ‘Start The Movement’ campaign to encourage Apple fans to do more sports, choose a more active and healthy life and monitor their results with the help of products such as Apple Watch and the Apple Watch Ultra series, Apple AirPods and Apple Smartphones.

Start The Movement is the first campaign in Romania involving influencers from different fields – nutrition, medicine, sports motivation, lifestyle and vlogging – joining their efforts together as ambassadors for the initiative. The six influencers promoted #StartTheMovement among their digital communities and invited them to take part in the first action – a swimming competition. The public response was enthusiastic and hundreds of people signed up to the campaign through direct participation supporting their favourite influencers.

Swimming is one of the most complete and beneficial sports for health. At the Dinamo Sports Club swimming pool, six teams of supporters of a healthy lifestyle – amateurs or performance athletes, outdoor or indoor exercise enthusiasts – competed in different swimming styles. Each team was coordinated by their favourite influencer and cheered on by supporters in the stands.

“It becomes easier to make a lifestyle change with support, especially when we are talking about starting to practice a sport. Unfortunately, our daily routine often prevents us from being consistent or adopting the most suitable habits. Apple has understood this need in recent years and has created products that are more and more innovative, more intuitive and more adapted to the needs of its users” said Alina Gheorghiu, Marketing Manager, iSTYLE Romania.

“In turn, iSTYLE decided to encourage people to join the community of exercise lovers. That’s why we thank all those who got involved in the first edition of the ‘Start The Movement’ campaign, a campaign that was not limited to a specific action, but has given birth to a trend” said Alina Gheorghiu.

iSTYLE plan to extend soon the campaign to other sports trackable with Apple devices. Photo credit – iSTYLE

The six influencers united their efforts to promote sports and a healthy lifestyle not only by personal example but by attracting their own supporters who, in turn, involved their families and friends. The snowball effect continues and the conversation remains open.

The next edition of ‘Start The Movement’ will take place in February 2023. On istyle.ro/StartTheMovement, information about those who are supporting the campaign will always be updated along with data about future competitions, but also about Apple technologies adapted to an active lifestyle.

six people wearing swimming medals celebrate together at a swimming pool — Winning is a great feeling with iSTYLE and Start The Movement. Photo credit – iSTYLE

Apple Watch Series, swimming partner

When swimming training is selected, Apple Watch automatically locks the screen with Water Lock to prevent accidental touches. When the workout is over, the Digital Crown unlocks the screen and drains the water from the speaker. Considering laps in a pool or swimming in open water, the features of Apple smartwatches help you monitor the parameters you care about and check your progress in real time. When the workout is over, Apple Watch shows you a summary of it, including the swimming styles practiced. To correlate more data, you can review your workout history in the Fitness app on your iPhone.

Apple Watch estimates measurements during workouts based on information entered at the setup time. For pool swimming, when starting a workout, the length of the pool must be specified to help Apple Watch measure laps and distance covered. GPS isn’t used while swimming in the pool, and water can prevent heart rate measurement, but calories, laps, and distance will still be tracked using the built-in accelerometer. For open water swimming, the GPS will only measure distance for freestyle. Water may prevent heart rate measurement, but calories will be tracked using the built-in accelerometer.

a group of people are diving into a swimming pool seen from the side — Swimming – great exercise but even better when it is tracked via an Apple Watch. Photo credit – iSTYLE

More about iSTYLE Retail Romania

iSTYLE manages 15 locations in Bucharest and the main cities in the country. They total over 1,700 sq metres of premium high-tech retail, designed and executed with Apple’s signature attention to detail, and serviced by over 80 consultants trained to the highest standards. iSTYLE premises are adapted so that the focus is on customer safety and the constant provision of the best quality services.

iSTYLE, part of the Midis Group, is the largest network of Apple Premium Reseller stores in Central and Eastern Europe. iSTYLE has been providing Romanian customers with the highest quality and continuous services for over 20 years through a competent team of certified specialists permanently trained to Apple standards.