MDS Computers UAE began 2023 with major SURGE event in Abu Dhabi

Gathering of vendors and partners to discuss Strategic Alignment & Enablement for 2023

January 26, 2023

six men in suits stand in a group photo — With Sami Abi Esber, President of MDS System Integration at the center, the MDS top team take a break after the Surge event in Abu Dhabi. Photo credit - MDS Computers

MDS Computers UAE began 2023 with a major strategic vendor event in Abu Dhabi, called Surge. The day-long event for vendors and partners was held on January 12 at the Rixos Premium, Saadiyat Island, Abu Dhabi. The day of discussion, planning and thought leadership was hosted by MDS Computers Vice-President Eddy Abboud.

“We did it! Surge, our strategic vendor alignment and enablement event, was a huge success, because of you, attendees from MDS Computers UAE, Computer & Power Technology, MDS Computer Technical Systems (MDS CTS), eHosting DataFort, and most of our strategic partners” wrote Eddy on the MDS Computers LinkedIn profile.

“We would like to thank everyone who participated and made it such a memorable event. Special thanks to our speakers and panelists for sharing their valuable insights and experiences. We all walked away with new ideas to share with our clients, new approaches to gain customers’ trust, new ways to position MDS value and inspiration to drive our journey forward” added Eddy.

Surge was brought to life by invited vendors including Aruba, Cisco, Fortinet, Juniper Networks, Red Hat, HPE, Nutanix, Nvidia, NetApp, CommVault, Veeam, Nozomi Networks and MDS Computers affiliate eHDF.

a room full of executives is seen with a figure at the head of the room leading the discussion — Eddy Abboud leads the discussion as Surge gets under way. Photo credit – MDS Computers

The meeting was designed to ensure that MDS Computers sales enablement is aligned to the company business initiatives, and that the teams present design solutions that turn the intended Group strategic vision into real targets for their goal-oriented teams. 10 vendors teams gave high level presentations and participated in panel discussions.

“With our proactive approach to identify, define key priorities, determine actions and assess outcomes, we are now positioned to drive change via our business objectives” said a company spokesperson, also on LinkedIn.