MDSap were Gold Sponsors of major SAP Now UAE event at Museum of the Future

Subject experts on the MDSAP stand covered SAP Rise, BTP, Human Experience Management and more

March 15, 2023

technology event held in a fantastic blue dome filled with arabic calligraphy — SAP NOW UAE took place in the stunning auditorium of the Museum of the Future. Photo credit - MDSap

MDSap were recently Gold Sponsors of the major SAP Now UAE event which took place at the Museum of the Future in Dubai. Held on March 7, the event welcomed over 300 attendees from across a wide range of sectors from Public Sector and Retail, through Financial Transformation to ENR and EC&O.

According to the organizers, ‘SAP NOW UAE is an exclusive platform where thought leaders and industry experts gather to explore the future of innovation, sustainability and transformation.’

The day-long event began with a welcome and keynote from Zakaria Haltout – Managing Director for the UAE, SAP Middle East and Africa. Presentations from other SAP leaders followed including Martin Wezowski – Chief Futurist & Head of The Future Hub at SAP, and Carlos Diaz – Chief Sustainability Officer – EMEA South, SAP.

Sessions followed about business innovation in critical sectors like the public sector, retail, real estate, energy, and natural resources from customers, SAP experts, and leaders in the industry. Other sessions covered financial transformation, customer experience, and human experience management.

two men seen together at an exhibition stand — Tony Achkar, Group Managing Director & EVP, and Rabih Nasr, Sales Director, MENA South, were both present at SAP Now. Photo credit – MDSap

More about MDSap

MDSap is a leading SAP Gold Partner and a regional leader in enterprise application software, catering for customers across the Middle East, North Africa, Turkey and CEE. With more than 120 business and technical advisers on site, MDSap focusses on turnkey IT solutions in Business Transformation, Intelligent Enterprise, Big Data Analytics, Omni-Channel Banking and Human Capital Management. MDSap has a strong focus in banking and financial services along with public, healthcare, and telecommunication sectors, with a dedicated mission to ensure all their customers get the right support on their digital transformation journey.