MicroStrategy and MAGNOOS partnership to expand Business Intelligence footprint in MEA

Dubai, United Arab Emirates, March, 2022 – MicroStrategy (Nasdaq: MSTR), the largest independent publicly-traded business intelligence company, today announced a strategic partnership with MAGNOOS Information Systems, the leading Software Value Added Reseller in the Middle East and Africa region and part of the Midis Group. This partnership centers on developing platform-neutral analytics driven solutions to help organizations consume business insights with ease and facilitate quick decision-making with actionable intelligence.

According to IDC, spending on Big Data analytics is expected to grow by 8.1% in 2022 to reach USD 3 billion in the Middle East, Turkey and Africa regions. This statistic reinforces regional organizations’ interest in powering their operations, customer engagement processes, and overall business growth with technologies driven by data and analytics.

MicroStrategy makes this process simpler and easier with its industry-first HyperIntelligence® solution. The cutting-edge solution directly injects Artificial Intelligence and analytics capabilities into third-party business platforms such as Oracle & SAP ERP Suite, IBM Maximo, Microsoft Dynamics and other platforms used by organizations. With zero-clicks required, intelligence on customers, products, customer journeys, preferences etc., is fed directly into applications and devices used by employees in the form of simple cards.

For example, a healthcare professional needs to manage patient queries physically and virtually, in addition, address emails flooding their inbox. With time constraints becoming a daily challenge, responding to queries swiftly or doing follow-ups is becoming increasingly difficult. Questions like how long has an individual been a patient of the clinic? What is his patient history? When should the patient come for a check-up? Answers to these questions require the healthcare professional to toggle between various applications and dashboards and maybe send emails to various departments requesting certain information.

HyperIntelligence® eliminates all these steps and allows the healthcare professional to hover over a keyword such as a patient’s name on their web application or even in an email and gain real-time insights with zero clicks. Essential intelligence is combined and delivered in a card format that will pop up on the screen and the card will contain all the required information.  Furthermore, the user can drill down on any of this card information in a seamless fashion. Integrating the HyperIntelligence® solution directly into websites or applications takes employee productivity to a new level.

Headquartered in Abu Dhabi, MAGNOOS enables regional private and public organizations to implement state-of-the-art technology solutions and adopt best practices to accelerate the cycle of business innovation. Through this partnership, their in-depth expertise and network will enable MicroStrategy to expand its footprint in the region.

“Since the onset of the pandemic, customer convenience is key to ensuring business plans’ success. There is a growing interest within the business community in the Middle East and Africa region to ensure customer convenience and satisfaction by using AI and analytics” said Michael Halas, Managing Partner at MAGNOOS, emphasizing the partnership. “Our vision with MicroStrategy is to help organizations overcome the challenges of integrating AI and analytics into their processes with ease to deliver business value. Every organization, regardless of size, uses multiple platforms to extract intelligence to meet business and customer demands. We want to eliminate the need to deploy several platforms for intelligence. With platforms powered by HyperIntelligence®, we will be able to help the workforce access relevant insights in real-time, round the clock on every device, application and interface they use on a daily basis.”

Commenting on the partnership, Ashruf Hassaballa, Regional Vice President, Middle East & Africa, at MicroStrategy said, “At MicroStrategy, we are focused on delivering intelligence across an organization by providing timely and relevant information in everyday applications used by all employees. This capability presents businesses in the Middle East and Africa region with a “money ball” moment. Our partnership with MAGNOOS will help us bring this breakthrough solution to organizations that seek to optimize and leverage their data to derive actionable insights effortlessly. Our solution will enable the workforce to flex their knowledge and expertise through readily available intelligence that requires zero clicks and discards the need to switch between applications.”

About MicroStrategy

MicroStrategy (Nasdaq: MSTR) is the largest independent publicly-traded business intelligence company, with the leading enterprise analytics platform. Its vision is to enable Intelligence Everywhere™. MicroStrategy provides modern analytics on an open, comprehensive enterprise platform used by many of the world’s most admired brands in the Fortune Global 500. Optimized for cloud and on-premises deployments, the platform features HyperIntelligence®, a breakthrough technology that overlays actionable enterprise data on popular business applications to help users make smarter, faster decisions. Learn more at microstrategy.com.

More about MAGNOOS

MAGNOOS, part of Midis Group, is a leading Software Value Added Reseller and Technology Implementation company with expertise in the Data Management & Analytics, Service Management and Automation software solutions industry. We operate in the Middle East and Africa region, and enable large private and public organizations to implement state-of-the-art Technologies and adopt best business practices that help them conceive innovative business ideas and incorporate them into corporate strategies. MAGNOOS is a “one-stop shop” of the world’s leading Data Management & Analytics, Business Intelligence, Big Data, Digital Service Management, Digital Business Automation and Robotic Process Automation Technology Vendors and Partners.