Southcomp Polaris promotes HPI and HPE in Burkina Faso with 2020 African roadshow

Roadshow tours west & central Africa revealing future strategies about market offer & customer insight

January 29, 2020

A group photograph with a presentation screen seen in the background — Pierre Zarazir, Southcomp Polaris Sales Manager, with attendees who enjoyed the first Southcomp Roadshow of 2020 Photo credit: Southcomp Polaris

The annual Southcomp Polaris roadshow in Africa started on January 23 with an event in Burkina Faso to emphasize recent HP advances in the technology industry. The first roadshow of the year took place in Ouagadougou, and provided a great opportunity to connect with partners, allowing them to learn about new products and market trends within the industry.

Pierre Zarazir, Sales Manager and HP Product Manager within Southcomp Polaris, was the key speaker during the day, presenting Southcomp Polaris vision and strategy, and the HPI and HPE portfolio such as storage, servers, commercial and consumer desktops and laptops

Group photograph of people trying on light blue t-shirts — Attendees try their Southcomp Polaris T-shirts. Photo Credit: Southcomp Polaris

“Southcomp Polaris SAS roadshow is the best way for a distributor to meet their resellers. It doesn’t only activate sales… but it’s also a chance to meet more of the people you really want to meet. These effective, interesting seminars strengthen reseller relationships in a unique way.”

Southcomp Polaris SAS usually tours the roadshow all over West and Central Africa. “Hundreds of resellers have been trained over the years and the general opinion is that this is one of the best things we have done ever for our partners”, said Pierre Zarazir.

a man is seen presenting to a group of people sitting at tables — Getting the low-down on the latest HPE products with Pierre Zarazir. Photo credit: Southcomp Polaris

This shared knowledge and understanding provides clients and partners with valuable information for future strategies concerning their market offer and customer insight. The intensive full-day presentation session was focused on opportunities HPI and HPE can bring to business customers and also on ways to beat the very active grey-market in Burkina Faso.

According to the company, the Southcomp Polaris SAS roadshow allows resellers to discover how easy it is to meet objective customers, learn about updates and new opportunities, how-to-pitch strategies and more.