Mindware signs distribution agreement with Software AG

Mindware and Software AG have signed an agreement in MEA to distribute Software AG’s suite of solutions in support of the increasing digitization pace in the region. The partnership will include distribution of integration and API management, IoT and analytics and business transformation via the software company’s channel partner network.

The agreement was signed by Vlad Postelnicu, Director Alliances & Strategic Partnerships, Software AG and Nicholas Argyrides, General Manager – Mindware Gulf. The distribution partnership will see Mindware liaising with channel partners of Software AG’s trusted solutions. Mindware and its subsidiaries, under this agreement, will officially be added to the distributor roster of Software AG’s enterprise solutions along with unlimited access to Software AG’s global tools and resources within the partner network.

Commenting on the partnership, Argyrides said: “Trusted collaborations and local expertise are key to success in businesses. We proudly represent over forty-five leading technology brands in MEA and – with our local knowledge and understanding – we ensure the establishment of symbiotic partnerships resulting in win-win-win scenario for Mindware, our technology vendors and – most importantly – for our joint partners and customers. With the combined forces of Software AG and Mindware, we will confidently scale up to bigger heights in the realm of regional transformation.”

Vlad Postelnicu, Director Alliances & Strategic Partnerships, Software AG added: “The year 2022 has commenced with ample optimism among the business world to finally leave the pandemic behind and everyone is eager to look ahead with renewed spirits to take digitization to the next level. Among a few other sectors, technology not only stayed resilient but grew exponentially in the last two years. Furthermore, the sector became the driver of growth and progress for many legacy businesses who used the power of tech to stay resilient during these unusual years.

Mindware’s addition to our distributor network is a result of the growing popularity of Software AG and its offerings and it is an attempt to leverage on each other’s business strengths and acumen to collectively accelerate digitization in the region.”

More about Software AG

Software AG is the software pioneer of a truly connected world. Since 1969, it has helped 10,000+ organizations use software to connect people, departments, systems and devices. Software AG empowers truly connected enterprises using integration & APIs, IoT & analytics and business & IT transformation. Software AG’s products establish a fluid flow of data that allows everything and everyone to work together. The company has more than 4,700 employees across more than 70 countries and annual revenue of over €800m, with the aim of exceeding €1bn by 2023.

More about Mindware

As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware’s extensive portfolio includes top-class global brands reaching out to over 4,000 partners. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai, UAE, since 1991, Mindware has been uncompromisingly serving its customers for more than three decades.