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New Beirut iSTYLE Apple Authorised Reseller boutique opens at Holcom technology hub

March 19, 2019
Lucie Sidawi and her iSTYLE Beirut launch team Photo credit: Midis Group
Lucie Sidawi and her iSTYLE Beirut launch team Photo credit: Midis Group

Beirut, March 14th, 2019: at a memorable night event held at their base at the Holcom technology hub, Midis Group premiered it’s new iSTYLE Apple Authorised Reseller boutique in the presence of VIPs, businessmen, clients, media representatives and Apple fans.

More than 300 invitees attended the boutique launch, MC’d by Lebanese national champion Maxime Chaya, who welcomed guests and introduced the iSTYLE boutique concept. There was a lot going on to celebrate at the opening: iSTYLE Apple Experts shared tips and shortcuts in tutorial workshops, while a live art show featured a caricaturist and a calligrapher both using iPads, creating unique memories for attendees. DJ ED’N’RAY kept everyone moving playing the latest sounds on his MacBook Pro.

“iSTYLE Apple Premium Reseller operates one of the biggest chains of Apple stores in Central Eastern Europe, Middle East & Africa, running 56 dedicated Apple points of sale and recently acquired 15 stores in Spain,” said Mr. Nabil Bustros, Chairman and CEO of Midis Group. “iSTYLE in Lebanon is not only a store, it is a success story as a brand, hence the opening of this second boutique,” said Mr Bustros.

iSTYLE stores are certified by Apple as Premium Resellers. This means living and breathing the Apple experience, offering a full range of official Apple products and complementary offerings, coupled with unmatched Apple expertise, advice, and proficiency. The iSTYLE team are directly trained and supervised by Apple in order to transfer the right Apple experience to consumers.

To provide a complete Apple solution, iSTYLE has partnered with ABMCARE, an experienced Apple Authorized Service Provider, to offer a comprehensive approach to customer service. For professional users, timely service is king, so ABMCARE offer the region’s quickest repair service “on the spot”.

ABMCARE is the sole distributor for Apple service in the Middle East, managing over 30 service channels in the region, equipped with state-of-the-art repair facilities as per Apple’s guidelines for a service center. ABMCARE technicians are highly qualified and certified by Apple to be able to service all Apple products, including desktops, portables, iPhones, iPads, iPods and Apple accessories, with customer satisfaction as an integral part of their mission.

Now it’s launched, Apple fans can check out the iSTYLE boutique at the Holcom Building, Corniche Al Nahr, open Monday to Friday from 09:00am till 7:00pm and Saturday from 9:00am to 2:00 pm.

Too busy to get along to the boutique?

Follow iSTYLE latest news and offers on Instagram at @istylebeirut and on Facebook at https://www.facebook.com/istylebeirut/

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Midis Group comprises some 170 companies across 70 countries in Europe, the Middle East & Africa offering managed IT services and consultancy, system integration, cloud and data centre capabilities and infrastructure, software and hardware solutions, as well as technology distribution and retail.
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