New strategic partnerships mark Midis Group affiliates’ success at GITEX Africa

Key representatives showcased Midis’ presence in this dynamic and expanding region along with its Local Office expertise in representing leading global vendors

April 28, 2025

A hi tech exhibition with many people talking together in front of booths — The Midis Group Local Office lounge and booths at GITEX Africa busy with partners and clients. Photo credit: Midis group

Midis Group Local Office affiliates emphasised the value of their presence at GITEX Africa with the signing of a significant number of new partnerships and MoU’s, as well as announcing important new agreements.

The affiliate companies had a prominent presence at the major event in Morocco, which took place from April 14 to 16. Key representatives from the Group showcased Midis’ presence in this dynamic and expanding region, along with its Local Office expertise in representing leading global vendors.

HPE operated by Selectium, VMWare by Broadcom, Citrix and Cohesity (previously Veritas), were the key Midis Group entities at the event, along with IBM operated by MIBB, Quest, Kyriba, Ivanti, Arctera and Barracuda.

eight men in suits are seen in a group photograph — Benoît Malraison, General Manager – Africa at Mindware, center left, was present to sign the agreement with Mindware and MBCOM colleagues. Photo credit: Mindware

Mindware and Broadcom announced the signing of an important agreement during the event. Since the launch of GITEX Africa in 2023, Mindware has been an active participant, demonstrating its commitment to technological innovation and digital transformation across the region. “We proudly signed a strategic partnership with MBCOM Technologies, Broadcom Representative for the distribution of VMware solutions — the global leader in IT environment virtualization. This alliance strengthens our portfolio of cutting-edge solutions and reinforces our commitment to supporting clients in every step of their digital transformation journey.”

three men are seen at an event with two of them shaking hands — Fouad Amrani, Country Manager – North Africa, Ingram Micro, left, Thomas Rizkallah, Regional Director – MENA – Cloud Software Group, center, and Ernest Sales, President of Local Office and Co-President Retail at Midis Group, right, sign the Citrix agreement. Photo credit: Midis Group

The Citrix team were busy on day one at GITEX Africa, signing a significant milestone MoU with Ingram Micro North Africa, solidifying the partnership in Levant & North Africa. This game-changing Alliance sets the stage for unprecedented growth and customer success by delivering innovation Digital Workspace Solution to customers across the region. “Together we are enroute to inking a legacy that will redefine the Digital Workspace domain forever,” a spokesperson posted on LinkedIn.

Four men are seen at a signing ceremony, with logos seen behind them on a screen — Husni Hammoud, VP – Local Office, Midis Group, center right, signed the agreement on behalf of Ivanti. Photo credit: Ingram Micro

Ingram Micro and Ivanti signed a deal at Gitex Africa with Ingram Micro North Africa. At the event, Ivanti unveiled its innovative solutions designed to help organizations elevate their digital transformation journey and operate securely, efficiently, and cost-effectively in the modern hybrid work environment. Ivanti and Ingram Micro are teaming up to deliver smarter, more secure IT experiences across the region.

five men in suits are seen in a group photograph in front of a screen with logos on it — Toni El Inati, Regional VP Sales Middle East, Turkey & CEE at Barracuda, center, was present to sign the MoU for Barracuda. Photo credit: Barracuda Networks

The Barracuda Networks team at GITEX were excited to announce the signing of a distribution agreement with MITSUMI Distribution covering East and West Africa. At GITEX, Barracuda showcased their cutting-edge solutions in Extended Detection and Response (XDR), Email Security, Network Security, and Data Security.

“This agreement marks a significant step in expanding our footprint across the continent, and we’re confident this partnership will drive great value for our partners and customers in the region. Looking forward to a successful collaboration with the Mitsumi team,” said a spokesperson for Barracuda Networks.

The IBM operated by MIBB International team in action. Photo credit: Midis Group

News emerged during GITEX Africa that IBM has engaged MIBB International (an affiliate of Midis Group) in an Alternative Operating Agreement for parts of Africa. The MIBB International team will take responsibility for business across territories in Africa from 1st April 2025. IBM operated by MIBB are investing and deploying further dedicated sales, technical and channel management resources within the territory, with specialist skills to support partners and customers. As a result, IBM and its partner community will see greater focus, agility and support.

IBM operated by MIBB’s goal is to maintain strong presence across the territories, and the company will engage with key distributors, partners and customers to drive a seamless transition and maximise the value that customers experience from their IBM Solutions.

two people sit at a desk and are seen having just signed an agreement — Amer Chebaro, Partner – Local-Office Business at Midis Group, and Claudia Gaudiau-Francisco, Secrétaire Général, Tectra, sign the new agreement. Photo credit: Midis Group

The team at Kyriba were thrilled to announce a new partnership with Tectra at GITEX Africa. This collaboration marks a significant step forward in delivering innovative financial solutions and empowering organizations to optimize their treasury and finance operations.

Mohamed-Samir Hafiz led the win as Tectra, one of Morocco’s largest manpower firms managing 35,000+ contractors, chose Kyriba for its treasury transformation, beating fierce competition from Sage XRT. Special thanks to the CEMEA Leadership team (Hugo Palis and Amer Chebaro), Solution Engineering (Michał Czerniecki), and Customer Success Management (Mustafa Shaaban) for this milestone achievement.